Store Design - Birmingham Brand Flag
Contemporary Elegance is the essence of this new brand flagship combing modern clean lines with soft shades, fabrics and touch points. Presenting an open and inviting window which invites customers into a bright and airy space, utilising ambient lighting inspired by boutique hotels.
Slimline store fixtures ensure merchandise takes pride of place, which when combined with subtle textures and fabrics introduces a level of luxury to the brand environment. Designed by the creative team the hotel ambiance continues into the fitting rooms and cash desk, with a sleek restrained concept both inviting and functional in it’s application. Completing the interior concept fabric covered head and neck forms by our London mannequin studio provide a complimentary accessory display for those final touches.