David Jones is an Australian based, world-class department store retailer offering a wide-range of high quality merchandise to its customer for over 175 years with 38 stores nationwide.

Having recently been purchased by the South African Woolworths group, a host of new brands were launched into the Australian market for the first time within the David Jones retail stores.

Manufactured and implemented over just a 3 month period, the 9 brands were rolled out across the full store portfolio resulting in a successful launch for this new venture.

RE DENIM
An authentic Denim brand, with an eco heart (utilising natural dyes and sustainable manufacturing techniques).

This unique and stand out interior concept echos the natural ethos of the brand, featuring generous use of spruce throughout, and particularly in the structured backwall which identifies and delineates this brands location.

Complimenting the retail concept are innovative ECO Mannequins.

STUDIO W
A modern solution for young, urban consumers the range of on-trend fashionable attire defines Studio W as a brand.

Featuring sleek, contemporary fixtures and furniture, with combinations of rich material textures – timber and felt contrasting with the sharp linear grey structural forms.