David Jones is an Australian based, world-class department store retailer offering a wide-range of high quality merchandise to its customer for over 175 years with 38 stores nationwide.

Having recently been purchased by the South African Woolworths group, a host of new brands were launched into the Australian market for the first time within the David Jones retail stores.

Manufactured and implemented over just a 3 month period, the 9 brands were rolled out across the full store portfolio resulting in a successful launch for this new venture.

JT ONE
This brand is youthful, fun and sassy with bright eye popping colours and a range that includes everything from lingerie to slippers.

The energetic spirit of the brand is captured in this retail concept with neon colour detailing, that contrasts with the warming timber and fabric poufs.

Large format graphics shout out to the target market, whilst neon lighting completes the visual feast.

DISTRACTION
An enticing, elegant lingerie brand, sophisticated and stylish with an elevated premium outlook.

The furniture within this scheme is conceived to echo the fine lines and details of the lingerie, to be as light and effortless as possible. The curved elements soften the environment reflecting the feminine personality of the brand.

STUDIO W
A modern solution for young, urban consumers the range of on-trend fashionable attire defines Studio W as a brand.

Featuring sleek, contemporary fixtures and furniture, with combinations of rich material textures – timber and felt contrasting with the sharp linear grey structural forms.